The 1-2-3 of Home Sale

The 1-2-3 of Home Sale 

by Shore Homes & Staging

(888) WITTY-REALTOR

Home sale in today's market can be quite unpredictable and despite most efforts by a homeowner and/or his Realtor®, sale is not guaranteed. There are however, steps that can be taken to improve the likelihood that your home will be sold quickly and for the most money possible. Here, I refer to these steps as the 1-2-3 of home sale. 

Step One: Preparation. On a daily basis we make preparation for a variety of things. Whether it be a meeting, a date, a dinner where friends and family will gather or the sale of an old vehicle that the family no longer uses. The same applies to home sale which is vastly more important as the lack of preparation can cost tens of thousands of dollars. A prime example which almost anyone can refer to is the sale of an older vehicle. Picture in your mind taking this vehicle to the car wash, vacuuming, polishing and cleaning it. You make sure any problems that may prevent a potential buyer from purchasing the vehicle at full asking price are addressed. It is common knowledge that if you fail to make the necessary preparation and allow problems to persist when a potential buyer views it, two things normally occur. First, a buyer can opt not to buy the vehicle or offer a much lower than asking price. The preparation process we now refer to as staging. It is beneficial to have a certified Accredited Staging Professional (ASP) oversee the staging process. A certified Stager will address those areas in and around your home that may negatively affect a potential buyer and highlight the areas that will increase the likelihood of an offer being made. 

Step Two: Marketing. The marketing of your property is the second most important aspect of the selling process. It is already established that proper preparation affects price. It is the desire of almost every homeowner who lists his or her property for sale, that the sale yields the most return in the shortest amount of time possible. I believe one of the most important steps in marketing of a property is the taking of the photographs. It is estimated that some 90% of home buyers begin their search online and in so doing are influenced first by what they see online. As it is often said, pictures say a thousand words and photos of poor quality or photos that are taken prior to the home being properly prepared may cause a potential buyer not to develop interest in your property. As a homeowner it is important that you are aware whether your real estate professional will use a professional photographer or has access to professional photographic equipment when preparing for market. 

Step Three: Showing. Potential buyers that have developed interest in your property will want to view your home in person. It is at this time that a buyer will make a decision whether to make an offer or move on to other properties. It is therefore important that your home is prepared for showing as instructed by a real estate professional. It is also important as a homeowner that your home is easily accessible. In most cases, a home that is difficult to show or is not easily accessible will cause a potential buyer to lose interest and may continue to search other properties. It is important to show! show! show! It may sometimes become frustrating to you as a homeowner to show your home without an offer being made, but this is the only way a buyer will make an offer and allowing potential buyers to bypass your property because you are not ready or willing to show can result in an extended period on the market. 

If you intend to market your home for sale in Monmouth or Ocean Counties, or is in the market for a home in these areas, feel free to visit my website below for more information. Here you can search, save, and schedule showings of homes for sale. You may also contact me directly via email for more information at ryan@shorehomesandstaging.com

Courtesy of Ryan Brown, Realtor® and ASP® Home Stager

Visit my website at http://www.shorehomesandstaging.com or call (888) WITTY-REALTOR

Why Home Staging Works?

Home Staging® Works
by Ryan Brown, Realtor® & ASP

Home Staging® has evolved over the years into a more widely accepted method of preparing homes for market. Home owners have begun tapping into this invaluable service that few knew about years ago. Although this is the case, still many have not heard about, or understand what Staging® is. 

Home Staging is defined as "preparing a home for sale" made known by Barb Shwarz the creator of Home Staging®. As a certified ASP® home Staging® professional and a New Jersey Realtor®, I consider this one of the most important aspect of home sale. Many believe pricing is the determining factor as to whether a home sells quickly or not, though pricing is important; I believe an effectively Staged® home will have greater of an impact on a potential buyer than the actual price. In any event, the two, Staging® and pricing are interrelated where Staging® is proven to impact price.

In today's market, over 90% of home buyers begin their search online browsing photographs, home data, neighborhood statistics and the like. They are also being affected more and more by the media such as HGTV and shows such as House Hunters. These media networks have impacted buyers' perception as to what is quality in today's market. Fortunately or unfortunately, home buyers connect with the renovated homes offered for sale, the clean crisp look of the rooms, the well manicured lawns, the beautifully redone kitchen. Most home buyers today shy away from homes that need work and are now looking for that, "as seen on television" feel. It is then vitally important in today's market that home owners who decide to market their home, ensure that the necessary preparations are made. 

Traditionally, prospective home buyers are looking for that home that appeals to them on an emotional level. Quite often though, a home is priced right, located in a desirable neighborhood or comes filled with amenities, but has factors which allow potential buyers to become distracted or even deterred. Often these factors are a the home owner's personal taste or lack of upkeep. Example; A prospective home buyer walks into a home a sees several stuffed animal, some of which are rather large and imposing. The potential buyer(s) becomes afraid and asks to leave. The homeowner has difficulty understanding why someone would be afraid of stuffed toys because he or she loves it so much. In such a case, though the home has what the buyer was looking for, the distraction created by the stuffed animal did not allow the home buyer to view, appreciate or connect with the beauty and charm of the home. 

Home Staging® is designed to eliminate distraction, enhance the high points in a home and allow buyers to appreciate its beauty. A home owner who decides to market his or her home should first take the time to make the necessary preparation and heeding the recommendations of the staging professional. Home buyers often act on their emotions which is the feeling of being already at home, being comfortable and relaxed. A home that speaks to buyer's emotion sells quicker and for more money than the one that does not.

If you have questions or would like more information about real estate or home Staging® services, feel free to visit my website at http://www.shorehomesandstaging.com where you can find more information and search homes for sale throughout monmouth and ocean county. Thank you for reading! Your local Realtor® and Home Stager®.

New Pricing Tactics by Home Sellers?

by Ryan Brown, ASP & Realtor

Are you in the market for a new home? Are you looking for a steal on that perfect home or possibly a fixer upper? Well think again, homeowners seem to be employing a new tactic which is geared at luring you in, psyching you up, then hoping you will succumb to the pressure of buying a home you may have already committed to mentally. 

It seem to be an increasingly common trend with home owners where a home is priced well below their desire price with a hope of enticing potential buyers looking for a fixer upper or what we consider a "steal". During, open houses and showings a potential buyer may have already become attached to this home. Though the real estate market is a unpredictable one ruled by buyers and their ride range of selections, a home priced at an a reasonable price will entice many buyers. 

It now seems after a contract of sale is drafted and an offer is made, homeowners are now refusing to negotiate the price asking for listed price or above, informing each potential buyer of their desire to negotiate if the price it at asking, this seems to ignite a bidding war. In the end, the home owner seems to come out the winner. 

The tactic seems simple, supply vs. demand. The high demand for a home will potentially yield a higher return. If you are a buyer be aware, if it seems too good to be true it normally is. 

Thank you for reading. 

http://www.shorehomesandstaging.com