Why Home Staging Works?

Home Staging® Works
by Ryan Brown, Realtor® & ASP

Home Staging® has evolved over the years into a more widely accepted method of preparing homes for market. Home owners have begun tapping into this invaluable service that few knew about years ago. Although this is the case, still many have not heard about, or understand what Staging® is. 

Home Staging is defined as "preparing a home for sale" made known by Barb Shwarz the creator of Home Staging®. As a certified ASP® home Staging® professional and a New Jersey Realtor®, I consider this one of the most important aspect of home sale. Many believe pricing is the determining factor as to whether a home sells quickly or not, though pricing is important; I believe an effectively Staged® home will have greater of an impact on a potential buyer than the actual price. In any event, the two, Staging® and pricing are interrelated where Staging® is proven to impact price.

In today's market, over 90% of home buyers begin their search online browsing photographs, home data, neighborhood statistics and the like. They are also being affected more and more by the media such as HGTV and shows such as House Hunters. These media networks have impacted buyers' perception as to what is quality in today's market. Fortunately or unfortunately, home buyers connect with the renovated homes offered for sale, the clean crisp look of the rooms, the well manicured lawns, the beautifully redone kitchen. Most home buyers today shy away from homes that need work and are now looking for that, "as seen on television" feel. It is then vitally important in today's market that home owners who decide to market their home, ensure that the necessary preparations are made. 

Traditionally, prospective home buyers are looking for that home that appeals to them on an emotional level. Quite often though, a home is priced right, located in a desirable neighborhood or comes filled with amenities, but has factors which allow potential buyers to become distracted or even deterred. Often these factors are a the home owner's personal taste or lack of upkeep. Example; A prospective home buyer walks into a home a sees several stuffed animal, some of which are rather large and imposing. The potential buyer(s) becomes afraid and asks to leave. The homeowner has difficulty understanding why someone would be afraid of stuffed toys because he or she loves it so much. In such a case, though the home has what the buyer was looking for, the distraction created by the stuffed animal did not allow the home buyer to view, appreciate or connect with the beauty and charm of the home. 

Home Staging® is designed to eliminate distraction, enhance the high points in a home and allow buyers to appreciate its beauty. A home owner who decides to market his or her home should first take the time to make the necessary preparation and heeding the recommendations of the staging professional. Home buyers often act on their emotions which is the feeling of being already at home, being comfortable and relaxed. A home that speaks to buyer's emotion sells quicker and for more money than the one that does not.

If you have questions or would like more information about real estate or home Staging® services, feel free to visit my website at http://www.shorehomesandstaging.com where you can find more information and search homes for sale throughout monmouth and ocean county. Thank you for reading! Your local Realtor® and Home Stager®.